The FAST Action Home Sale System is a comprehensive program designed over the past fourteen years to sell property in 21 days or less and at the same time generate lots of prospects for future business.
It is not uncommon to have over a 100 prospects attend a typical FAST Action Home Sales event and for 10-15 prospects make offers to purchase the home.
The FAST Action program is based on the successful sale of more than two thousand properties – in all price ranges and in nearly every State of the Union.
Now, homeowners, investors and real estate agents everywhere can take advantage of George’s and Conrad’s years of experience and deep knowledge of how to sell homes and property FAST – and at a fraction of the cost of retaining George or Conrad to conduct a sale.
When you read the description of the FAST Action System (below), you may think it is either too much to learn, or too hard to accomplish. It’s not. Thousands of homeowners have done it before you! And George and Conrad will be there to help you every step of the way!
There are two parts to the FAST Action System
Part 1: The Education System: Everything you need to
know to sell your home in 21 days.
You receive two manuals plus 4 audio CDs which describe every aspect of the System in complete detail. You will be surprised and amazed at how easy this System is to follow. There’s a lot involved in selling a home – and you’re going to have everything you need to accomplish your sale.
Here’s what’s in The FAST Education System:
- Ch 1: Quick Start Guide – A brief summary of the contents of the System.
- Ch 2: Program Overview – How the System was developed; background on the authors; description of benefits of this selling method.
- Ch 3: Keys to Success – The factors you must master to sell your home.
- Ch 4: Preparing Your House for Sale – Step by step description of how to get your house ready for “The Home Sale Event Weekend.”
- Ch 5: The Home Marketing System – this is the central focus of the System, describing the ten marketing tactics that work together to create huge interest in your home over one eventful weekend. Includes exact script you will record to field calls on your private 800 Number, the precise design of your custom web site (included). What to say and what to do, every step of the way.
- Ch 6: Print Advertising System – A special section provides you with proven ads; all you do is fill in the blanks. Then, you are instructed about how to work with newspapers on the best placement and pricing. You also receive artwork for proven flyers and brochures to support your marketing campaign. You don’t have to write or design anything: it’s all done for you!
- Ch 7: Brake Screecher Sign System – A detailed discussion of the customized sign kit comes with the System: how to place them; exactly where to place them; how to map your area to ensure maximum exposure; when to put them up and when to take them down.
- Ch 8: The Home Sale Event System – Getting ready for the big weekend; defining the roles of your sales team; using a mortgage broker; how to collect names of bidders and prospects; important tips about how to handle visitors when crowds are in your home; the Sales Director’s job; Director’s script, soliciting bids, and more.
- Ch 9: The Round Robin Bidding System – much different from an “auction,” yet as easy to follow as the back and forth that often occurs when there are multiple offers. A detailed discussion of every aspect of the all-important bidding process: what to say, when to say it; and how to say it.
- Ch 10: Best Bidder Offer and Negotiation – when the Round Robin bidding is over, the real work of negotiating the terms of sale begin. Everything is explained in a dialogue between FAST Action partners George Cappony and Conrad Kuiken. Includes Best Bidder Qualification Questionnaire.
- Ch 11: Escrow Closing System – Thirteen steps to carry you through from acceptance of the buyer to closing.
- Ch 12: Frequently Asked Questions – Over the past fourteen years, probably every significant question about this process has been asked. Virtually any question you may have is answered here.
CD Package:
- The entire program described above is discussed in extensive interviews and recordings with George Cappony and Conrad Kuiken. 4 Audio CD’s.
Part 2: Fast Action Home Sale Tools
The following are various tools that are to be used with the Fast Action Home Sales System. Many of the tools are reusable and so the buyer will have the added benefit of using them in future sales.
FREE Phone consultations
As you go through your first sale, you may have questions or you may need some clarifications. We will provide you unlimited phone consultations to help you get through that crucial first sale.
Brake Screechers™ Sign Kits
The vibrant Brake Screechers™ Sign kits are hard to miss. You’ll have potential buyers practically slamming on their brakes to come to your Open House event when you sell your home fast. Dynamic and eye catching, these signs are an amazingly effective way to advertise your sale—they will literally stop traffic!
The design of the Brake Screechers™ Sign kits have been developed and perfected over time for maximum marketing impact. These signs kits will deliver 30 to 50 % more interested buyers (who may have not seen your classified ad) to your property regardless of price-range, weather, or location and greatly assist your sale to sell your home fast.
These sign kits are one of the best ways to create a powerful marketing presence for your sale. They’re easy to implement, extremely effective, and incredibly durable. Use them again and again — perfect for investors.
Human Directionals / Spinner SignsGet Their Attention and Keep It All the Way to Your Sale!
The latest attention-grabbing sensation that delivers people to your doorstep! Lightweight and durable, this double-sided brightly colored sign holds up to any weather conditions. At 5 feet in width, these signs are designed to let local traffic know where to find your Fast Action Home Sale open house.
Comprehensive Fast Action Home Sale Control Panel
The Power of a Turbo-Charged Sale on Your Desktop!
Planning your "sell home fast" sale can be very overwhelming. With so many details to plan and things to do, it's sometimes hard to know where to begin or what to do next!
The Comprehensive Fast Action Home Sale Control Panel is mission control for your sale. Simply put in the date when you want to hold your sale and the program will outline all the tasks along with the due dates when they need to be completed by.
The Data Disk will provide documents and templates for ads, web site, home sale event, round robin bidding, and much more … everything you will need to carry out a successful home sale.
Custom "Site Specific" Fast Action Home Sale Website
The 24 Hour a Day Virtual Open House! Bring Your Visitors Back for More!
Last year over 77% of home buyers used the Internet to search for their new home. With odds like that, your sale needs to have an impressive presence on the web or you could risk losing your perfect buyer to one that does. If you want to see complete web sites for a home which is being used using Fast Action Home Sales System, please go to: www.mynewrihome.com
The Custom "Site Specific" Fast Action Home Sale Website works day and night to sell your home! There are no open house hours on the web; the site provides 24 hour-a-day access to a virtual tour of your home’s features, the bidding process, and frequently asked questions.
The site is developed by professional web designers using a unique domain name specifically acquired for your property. The look and feel of the site is then based on your home's color schemes and characteristics. Buyers will browse through the quick and full tours, read legal information about your Fast Action Home Sale, and whet their appetite for your open house with vivid pictures and descriptions.
Less time consuming questions, more bids!
This is an essential addition to the Fast Action Home Sale marketing system, and works to kick your sale into overdrive to increase the overall results of your sale. It brings your home's marketing campaign right into the living room of your potential buyer, and they can return to your website any time, day or night—they'll fall in love with your home before they even walk in the door.
The Complete Real Estate "Indoor" Sign Kit™
Why Stop Marketing Your Home as Soon as Your Visitors Come in the Door?
Advertise the inside of the house too! Your buyers don't know what the dimensions of the master bedroom are; they might not notice if you have a gas or wood burning fireplace; or if one of your bedrooms is just perfect for the den, studio, or nursery they need.
With all the other marketing elements in place, there will be so many visitors coming through your open house that you won't have time to sell your home’s features to each and every potential buyer. That’s the function of the Indoor Sign Kit.
Custom Fast Action Home Sale Printable Documents
Bring Your New Website to Life In Print! Give Your Customers the Information They Need In Their Hands!
With a time-tested combination of highly informative, professionally-designed printed media, your buyers will be well informed — eliminating time consuming questions and less than serious buyers during your open house.
This is a wonderful addition to the Fast Action Home Sale marketing system, and works to kick your sale into overdrive and increase the overall results of your sale. It puts your home's marketing campaign right into the hands of your potential buyer — they'll fall in love with your home before they even walk in the door!
Sample classified ad templates
These templates will make your stand out from hundreds of other ads in the newspaper and drive more prospects to you open house.
Immediate Response Direct Mail Campaign
The Immediate Response Direct Mail Campaign is one of the most effective ways to attract highly-qualified buyers to your website and your open house. In some sales, as much as 37 % of the homeowners who went to the open house found out about it through the direct mail campaign.
Direct Mail Full Color Postcard Campaign
Announce Your Sale to All the Right Buyers
The Direct Mail Jumbo Postcard Campaign (8.5 x 5.5 size, full color on front, black ink on message side) is one of the most effective ways to attract highly-qualified buyers to your website and your open house. In some sales, as much as 37% of the homeowners who went to the open house found out about it through the direct mail campaign.
Toll free Call Capture System
One of the biggest reasons people hesitate to call on advertisements is because they don’t want to be subjected to a sales pitch. Prospects are more willing to call an information hotline, because they know they can get information without having to speak with a salesperson!
The call capture system provides your recorded message for your prospects to hear and also gives them an option to contact you directly.
The call capture will answer all the incoming calls day and night. So in addition to all of the other benefits, you are going to get a higher volume of calls with the Call Capture system. AND, you'll talk only to serious parties
Automated Electronic Appraisal
The automated electronic appraisal will give you an idea of your property value. This appraisal will be based on recent sales in your surrounding areas. This appraisal is to be used as a guide – not as an absolute assessment of current value of your property.
Professional Home Staging Guide
This comprehensive guide is a complete checklist of how to get your home ready. The checklist will provide lots of no cost or low cost ideas for you to get your home looking its best. You will find that in just a few hours you will be able to transform your home using this professional home staging guide.
E-mail support
Once you have completed your first home sale and if you still have questions, you will be able to take advantage of our 12-months of tree e-mail support to answer all your questions.